Direct Response Website Package 

Bronze : £1,500 - £2,000 set up + £ 100 month 

·          Custom domain name 

·          Hosting set up 

Client billed for costs 

·          Lead capture page 

Or as a light box if client already has a site 

·          Autoresponder set up 

Client to write, load and send messages  

·          Basic SEO 

Titles, metatags, key words suggestions for body 

·          Google Local submission 

·          Directories submission 

Silver : £2,500 - £3,000 set up + £200 month 

As Bronze Website Package PLUS 

·          12 newsletters 

1 per month, 1 page 

·          Monthly ‘insertion’ 

1 special offer per month sent to list 

·          Custom 3-5 page website 

Including download/thank you page 

·          Special Report  

Use as the ‘freebie’ to get signups 

·          Articles 

2 per month, submitted to article sites 

Gold : £4,500 - £5,500 set up + £500 month 

As Silver Website Package PLUS 

·          3 extra pages on website 

Include ‘upsells’ or ‘one-time offer’ page 

·          24 newsletters 

2 per month 

·          Autoresponder sequence 

7 emails, eg, as a ‘course’ 

·          12 press releases 

1 per month 

·          Pay Per Click campaign 

Clients pay costs; you split test and feed back 

·          Further SEO 

Submission of audio & video to You Tube, etc 

Separate Services

Service  

Cost & Notes 

Email marketing 

£100 per email: newsletters, case studies, testimonials, offers, autoresponder sequences, etc 

JV brokerage 

10-15% of profits 

Marketing audit 

£1,000: research and analysis using their current materials, site(s), staff, customers, etc; action plan 

Pay Per Click campaign 

£250-£700 a month plus costs: set up, tracking and testing 

Phone script 

£1,000-££5,000 depending on product and length 

Post card marketing 

£250 set up and writing, plus extra for printing and post. Also include greetings cards 

Press releases 

£100-£400 a month, including submission to PRWeb or WebWire, and possibly local newspaper and customer list 

Submission of items to eBay 

£20-£50 per submission; includes taking pictures 

Tracking  

£700: set up, implementation, analysis, recommendations 

USP creation 

£2,000: research, development, roll out 

Website copy  

£100 per keyword rich page; £2,000 for sales letter 

Website copy testing 

£500-£3,000 to test, headline, price, guarantee, etc 

Workshops 

This will vary with if you set up, do the talking, share profits, etc. Base it maybe on £300 a day plus costs. See next table for more details 

Workshops, Seminars & Conferences

Service  

Cost & Notes 

Setting up and running a workshop or seminar or conference on behalf of a client 

Costs of room hire, delegate rate, refreshments, stationery, equipment hire, contacting speakers, writing direct mail, etc, to be paid by the client plus £150-£350 per day (pro rata) for us to set up and co-ordinate – it depends what we need to do on a client’s behalf. 

£350 a day during the event itself – we are happy to help with sign-ins, back-of-the-room sales, etc. 

We need to be in early: clients pay for accommodation and reasonable food expenses the evening before. We are happy to help with set-up and meeting early delegates during this time. 

For seminars of more than one day, the client will pay for our rooms and reasonable food expenses. 

If the seminar ends too late for us to get home at a reasonable time, the client will pay for a further night’s accommodation and food.  

Joint Ventures 

This occurs where the client would like us to share the profits of a seminar on a 50:50 basis, rather than pay us for our time. Costs for rooms, meals and equipment will be as above, payable at the time. However, we do expect to receive 50% of the profits, not of the gross income. 

As ticket prices range from £0 to £1,000s, we can’t make a hard and fast rule here! The 50% may be of the ticket price, and we may also ask for a % commission of the backend sales – we will establish this at the start.  

Us running a workshop or seminar for you/your staff 

£1,200 a day plus expenses.