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Mobile Marketing
Want mobile advertising/marketing? We can sort it for you:
Mobile advertising (also known as mobile marketing) isn’t quite the same as having a website for mobile devices. The Mobile Marketing Association defines it thus:
Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
You can communicate with mobile device users through SMS (‘short message service’ or texts) and MMS (multimedia service). You use SMS and MMS to send out reminders and offers, and also to get people to send you media (their pictures, for example).
You can also use in-game mobile marketing through interactive real-time 3D games, massive multi-player games and social networking games.
Another way of advertising to people to have mobile devices is to put ‘QR Codes’ on your literature (and website pages). QR codes are like square bar codes and hold a lot of information.
Mobile users can download QR Readers (apps); then, when they hold their phone up to a QR code, their phone may:
- Take them straight to the site (this saves them typing in your web address)
- Receive a message from you (text or image)
- Comes up with your phone number (they press the button and it rings through to you)
- Receives a preset email to you (they can add any details if they wish, and then just press ‘send’)
- Receives a VCard (thus allowing them to capture your business details quickly and without error)
Mobile advertising also means you can easily track who responded to which ad.