Dare to Disagree!

admin — Mon, 19 Nov 2012 10:55:29 +0000

Most people instinctively avoid conflict, but as Margaret Heffernan shows us, good disagreement is central to progress. She illustrates (sometimes counterintuitively) how the best partners aren’t echo chambers — and how great research teams, relationships and businesses allow people to deeply disagree.

The former CEO of five businesses, Margaret Heffernan explores the all-too-human thought patterns — like conflict avoidance and selective blindness — that lead managers and organizations astray.

Still finding it hard? We can advise you how to take the first steps so people in your team(s) can debate without fear. Contact us for details.

The Post-Crisis Consumer: How to Connect With Them

admin — Mon, 12 Nov 2012 11:34:20 +0000

[Need help reaching your modern-day consumers? Contact Cinnamon Edge!- Ed] John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising

How the Market Can Keep the Streams Flowing

admin — Mon, 05 Nov 2012 11:21:15 +0000

[Great story - Ed. Want to keep your marketing stream flowing? Talk with Cinnamon Edge!] With streams and rivers drying up because of over-usage, Rob Harmon has implemented an ingenious market mechanism to bring back the water. Farmers and beer companies find their fates intertwined in the intriguing century-old tale of Prickly Pear Creek.

Rob Harmon is an expert on energy and natural resources policy — looking at smart ways to manage carbon, water and the energy we use every day.

How to Get Your Ideas to Spread

admin — Mon, 29 Oct 2012 11:12:11 +0000

Need some ideas in the first place? Contact Cinnamon Edge! In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. [Some very funny examples! Ed]

Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

Need some ideas? Contact Cinnamon Edge!

Your Body Language Shapes Who You Are – This is Important in Business Too!

admin — Mon, 22 Oct 2012 09:39:07 +0000

In this interesting video, Amy Cuddy is talking about how one’s body language affects oneself but, as you watch it, think about how your body language (and that of your colleagues and employees) affects how you come across to your clients, customers, prospects and general public. (Not sure? Ask about our mystery shopping services!)

Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success.

Amy Cuddy’s research on body language reveals that we can change other people’s perceptions — and even our own body chemistry — simply by changing body positions

Felix Baumgartner’s Jump: Brave – and Fantastic Marketing Too!

admin — Tue, 16 Oct 2012 09:05:11 +0000

How many of us tuned in to see this, and then watched it again on YouTube and online news sites? How many views did Red Bull and their ‘Red Bull Gives You Wings’ slogan get seen?

Sadly, the team at Cinnamon Edge aren’t contemplating trying this out in the near future but, hey, we can still help you get your business noticed in other ways!

The greatest marketing stunt of all! How Red Bull is challenging Coke | The Drum po.st/VutzGh

— BuryStEdmundsChamber (@BuryStEdsChamb) October 16, 2012

Cinnamon Edge Talk on How to Write Engaging Content & Use it to Your Business Advantage at Chamber Breakfast

admin — Fri, 12 Oct 2012 13:16:26 +0000

It was like the title says! There was a lot to pack into 35 minutes, but we managed – several people came up afterwards to say they had lots of ideas popping tinto their heads. – of course, having ideas is one thing, and taking action is another! We now look forward to seeing these business people produce the content for their sites, sharing sites, and the Bury St Edmunds Chamber website…

First Friday Club: Cinnamon Edge Talk on How to Write Engaging Content & Use it to Your Business Advantage j.mp/TpHCtS

— BuryStEdmundsChamber (@BuryStEdsChamb) October 16, 2012

3 ways to (usefully) lose control of your brand

admin — Mon, 08 Oct 2012 09:23:44 +0000

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation – online chatter and spin mean that if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over.

Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.

As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world.

404: The Story of a Page Not Found

admin — Tue, 02 Oct 2012 08:39:09 +0000

Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.

Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.

What Physics Taught Me About Marketing

admin — Mon, 01 Oct 2012 08:06:03 +0000

Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

Dan Cobley is a marketing director at Google, where he connects customers and businesses, helping both navigate digital space to find what they need.