Category Archives: Marketing
Tricks of the Mind
If you understand what it is that makes us respond, you can use the knowledge to develop your marketing approach. Here are a few pointers: Your brain has three main areas. The outer cortex is known as the ‘new brain’ … Continue reading
4 More Ways to Market Yourself For Free
We spoke in the last article about three ways to market yourself in a low cost or free way. Here are four more.
Posted in Email Marketing, etc, Marketing, Selling to Prospects, Speaking
Tagged cinnamon edge, Email Marketing, Marketing, news releases, press releases, prospects
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3 ways to Get Free Marketing
There are many ways to get noticed by prospects and current clients for free or very little cost. Here are three of them.
Posted in Cinnamon Edge Consultancy, etc, Marketing, Networking, Prospecting
Tagged cold calling, Marketing, Networking, surveys, Upsell, warm calling
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Why You Need to Watch Out for Competitors
When you’re working out what marketing you’re going to do when, keep in mind future scenarios, and play a ‘what if’ game.
Posted in Cinnamon Edge Consultancy, Marketing, Selling to Prospects, USP, Your Competition
Tagged cinnamon edge, Clients, competition, competitors, Marketing
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10 Ways to Half the Cost of Your Advertising
Yes, You Can Halve The Cost Of Your Advertising If you have to pay for your advertising (say your news release didn’t get taken up, for example, but you really want to get the message across NOW), make sure you … Continue reading
Posted in Advertsing, Cinnamon Edge Consultancy, Google, Marketing, Press / News Releases, Social Media
Tagged adowrds, Google, google places, newsletter, OOC, places, press releases, twitter
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Marketing & Customer Care Tips Via The Placebo Effect
Yup, watch this video on the placebo effect by Ben Goldacre (the famous doctor who exposes dubious science dressed up to look valid), and you’ll also find out out about marketing your product and customer care. Enjoy.
Seth Godin Speaks on Marketing Successfully by Leading Through Social Media and Social Movement
His book was great. Don’t have time to read it? This 17 minute lively talk gets the idea across very well.
SEO Needs Patience!
Sorry, but SEO doesn’t always happen overnight. Brad Gosse says it for us: And just using SEO to solve all your business problems won’t work either! Think carefully, and include it as just a part of your marketing mix.
Posted in Cinnamon Edge Consultancy, Marketing
Tagged Cinnamon Edge Consultancy, Marketing
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