Category Archives: Cinnamon Edge Consultancy
Old Video
I’ve just taken the old video off our home page and replaced it with one that shows our new logo. Here’s the older one for prosterity.
Why YOU Need Your Google Places Listing
Why is Google Places so important for YOUR business?
The Places listings often dominate the first page of the results. Even where they do not push the standard results off the first page, they are still up there at the top. There can be as many as 7 Places listings and with that much choice there may be no need to ever to scroll further down.
However, there may also be as few as 3 or even none for certain searches. Does that mean those businesses don’t have to worry about Places? Not at all! It’s actually a golden opportunity for someone to utilise Places and jump easily to the top of the search.
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Increase Your Sales Quickly – Follow Up Several Times With Each Prospect & Client
There is a tradition in marketing that says that you need an average of at least seven contacts with a potential customer before you get a sale. It might go something like this: The potential customer calls or emails you … Continue reading
Increase Your Sales Quickly – Know Your Clients
It’s no good having a great USP if you don’t know much about your potential clients. Being the cheapest printer in the area might not matter if your prospects are well-off professionals: they may go for the printer who goes … Continue reading
Posted in Cinnamon Edge Consultancy, Positioning, Selling to Prospects, USP, Your Products
Tagged Cinnamon Edge Consultancy, Clients, people, place, Positioning, presence, price, process, products, promotion, purpose
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Tricks of the Mind
If you understand what it is that makes us respond, you can use the knowledge to develop your marketing approach. Here are a few pointers: Your brain has three main areas. The outer cortex is known as the ‘new brain’ … Continue reading
3 ways to Get Free Marketing
There are many ways to get noticed by prospects and current clients for free or very little cost. Here are three of them.
Posted in Cinnamon Edge Consultancy, etc, Marketing, Networking, Prospecting
Tagged cold calling, Marketing, Networking, surveys, Upsell, warm calling
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Why You Need to Watch Out for Competitors
When you’re working out what marketing you’re going to do when, keep in mind future scenarios, and play a ‘what if’ game.
Posted in Cinnamon Edge Consultancy, Marketing, Selling to Prospects, USP, Your Competition
Tagged cinnamon edge, Clients, competition, competitors, Marketing
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10 Ways to Half the Cost of Your Advertising
Yes, You Can Halve The Cost Of Your Advertising If you have to pay for your advertising (say your news release didn’t get taken up, for example, but you really want to get the message across NOW), make sure you … Continue reading
Posted in Advertsing, Cinnamon Edge Consultancy, Google, Marketing, Press / News Releases, Social Media
Tagged adowrds, Google, google places, newsletter, OOC, places, press releases, twitter
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Where is YOUR business on Google?
Posted in Cinnamon Edge Consultancy, Google
Tagged business, cinnamon edge, Google, search engine optimisation optimization, seo
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Create Your Niche
How could you adapt this tip to your business?
Posted in Cinnamon Edge Consultancy, Niches, USP
Tagged Cinnamon Edge Consultancy, Niches, Video
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What Every Company Should Know About Using Social Media and Twitter During A Recession
Not using social media marketing yet? Now’s the time to start. Enjoy this helpful and succinct slide show! (Remember, though, it’s just part of an overall marketing plan.) What Every Company Should Know About Using Social Media and Twitter During … Continue reading
Posted in Cinnamon Edge Consultancy, Social Media, USP, Your Competition
Tagged cinnamon edge, Social Media, twitter
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Are Your Business Reward Systems COSTING You?
A lot of businesses use motivators to, well, motivate their staff. You may well be one of them. However, research shows that… Contingent motivators can do harm That’s right – carrots and sticks don’t work! Many businesses give incentives to … Continue reading
SEO Needs Patience!
Sorry, but SEO doesn’t always happen overnight. Brad Gosse says it for us: And just using SEO to solve all your business problems won’t work either! Think carefully, and include it as just a part of your marketing mix.
Posted in Cinnamon Edge Consultancy, Marketing
Tagged Cinnamon Edge Consultancy, Marketing
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Getting People (‘Traffic’) to Your Site…and a Caveat
There are many ways to get visitors to your site, including: Pay Per Click (PPC) advertising Inbound links from other, relevant or complementary, sites Articles (online and offline) Email marketing (more to come…)