Author Archives: admin
The Towergate Accumulator Challenge 2011
The Towergate Accumulator Challenge 2011 The Fifty Quid Challenge (our name for the Towergate Accumulator Challenge) launched this evening! Participating businesses will be given £50 each by the generous Towergate CEO Paul Whittaker – each business then seeks to get … Continue reading
Old Video
I’ve just taken the old video off our home page and replaced it with one that shows our new logo. Here’s the older one for prosterity.
Why YOU Need Your Google Places Listing
Why is Google Places so important for YOUR business?
The Places listings often dominate the first page of the results. Even where they do not push the standard results off the first page, they are still up there at the top. There can be as many as 7 Places listings and with that much choice there may be no need to ever to scroll further down.
However, there may also be as few as 3 or even none for certain searches. Does that mean those businesses don’t have to worry about Places? Not at all! It’s actually a golden opportunity for someone to utilise Places and jump easily to the top of the search.
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Google Places – Why You Need to Get YOUR Listing and Optimise It
Cinnamon Edge Places Workshop Google Places is that part that pops up on page one for many searches – it currently comprises: A map on one side and details of up to seven of those businesses on the other The map has pointers … Continue reading
Posted in Cinnamon Edge Workshops, Google, Google Places
Tagged cinnamon edge, google places, Places workshop
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Why Does Good Business Writing Matter?
Business writing workshops Poor Writing Lets You and Your Business Down Read on to find out why – and to find out what you can do about it. Poor writing can really let you and your business down for the reasons … Continue reading
Increase Your Sales Quickly – Follow Up Several Times With Each Prospect & Client
There is a tradition in marketing that says that you need an average of at least seven contacts with a potential customer before you get a sale. It might go something like this: The potential customer calls or emails you … Continue reading
Increase Your Sales Quickly – Know Your Clients
It’s no good having a great USP if you don’t know much about your potential clients. Being the cheapest printer in the area might not matter if your prospects are well-off professionals: they may go for the printer who goes … Continue reading
Posted in Cinnamon Edge Consultancy, Positioning, Selling to Prospects, USP, Your Products
Tagged Cinnamon Edge Consultancy, Clients, people, place, Positioning, presence, price, process, products, promotion, purpose
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Tricks of the Mind
If you understand what it is that makes us respond, you can use the knowledge to develop your marketing approach. Here are a few pointers: Your brain has three main areas. The outer cortex is known as the ‘new brain’ … Continue reading
4 More Ways to Market Yourself For Free
We spoke in the last article about three ways to market yourself in a low cost or free way. Here are four more.
Posted in Email Marketing, etc, Marketing, Selling to Prospects, Speaking
Tagged cinnamon edge, Email Marketing, Marketing, news releases, press releases, prospects
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3 ways to Get Free Marketing
There are many ways to get noticed by prospects and current clients for free or very little cost. Here are three of them.
Posted in Cinnamon Edge Consultancy, etc, Marketing, Networking, Prospecting
Tagged cold calling, Marketing, Networking, surveys, Upsell, warm calling
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Listening Get Results
Active Listening A marketing friend said to people he mentors, “Can you ask a lot of questions?” I think a good part to add to that must be, “Are you a good listener?” It’s very easy, when someone has just … Continue reading
Why You Need to Watch Out for Competitors
When you’re working out what marketing you’re going to do when, keep in mind future scenarios, and play a ‘what if’ game.
Posted in Cinnamon Edge Consultancy, Marketing, Selling to Prospects, USP, Your Competition
Tagged cinnamon edge, Clients, competition, competitors, Marketing
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10 Ways to Half the Cost of Your Advertising
Yes, You Can Halve The Cost Of Your Advertising If you have to pay for your advertising (say your news release didn’t get taken up, for example, but you really want to get the message across NOW), make sure you … Continue reading
Posted in Advertsing, Cinnamon Edge Consultancy, Google, Marketing, Press / News Releases, Social Media
Tagged adowrds, Google, google places, newsletter, OOC, places, press releases, twitter
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Social Media Revolution: Make Sure You Get Your Spot!
If you’re not using social media in your advertising, you’re missing out:
Posted in Social Media
Tagged advertising, cinnamon edge, Cinnamon Edge Consultancy, Social Media
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Where is YOUR business on Google?
Posted in Cinnamon Edge Consultancy, Google
Tagged business, cinnamon edge, Google, search engine optimisation optimization, seo
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Create Your Niche
How could you adapt this tip to your business?
Posted in Cinnamon Edge Consultancy, Niches, USP
Tagged Cinnamon Edge Consultancy, Niches, Video
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What Every Company Should Know About Using Social Media and Twitter During A Recession
Not using social media marketing yet? Now’s the time to start. Enjoy this helpful and succinct slide show! (Remember, though, it’s just part of an overall marketing plan.) What Every Company Should Know About Using Social Media and Twitter During … Continue reading
Posted in Cinnamon Edge Consultancy, Social Media, USP, Your Competition
Tagged cinnamon edge, Social Media, twitter
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Marketing & Customer Care Tips Via The Placebo Effect
Yup, watch this video on the placebo effect by Ben Goldacre (the famous doctor who exposes dubious science dressed up to look valid), and you’ll also find out out about marketing your product and customer care. Enjoy.