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Dare to Disagree!
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Most people instinctively avoid conflict, but as Margaret Heffernan shows us, good disagreement is central to progress. She illustrates (sometimes counterintuitively) how the best partners aren’t echo chambers — and how great research teams, relationships and businesses allow people to deeply disagree. Continue reading
The Post-Crisis Consumer: How to Connect With Them
[Need help reaching your modern-day consumers? Contact Cinnamon Edge!- Ed] John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. Continue reading
How the Market Can Keep the Streams Flowing
[Great story - Ed. Want to keep your marketing stream flowing? Talk with Cinnamon Edge!] Continue reading
How to Get Your Ideas to Spread
Need some ideas in the first place? Contact Cinnamon Edge! In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. [Some very funny examples! Ed] Continue reading
Your Body Language Shapes Who You Are – This is Important in Business Too!
In this interesting video, Amy Cuddy is talking about how one’s body language affects oneself but, as you watch it, think about how your body language (and that of your colleagues and employees) affects how you come across to your clients, customers, prospects and general public. (Not sure? Ask about our mystery shopping services!)
Body language affects how others see us, but it may also Continue reading
Felix Baumgartner’s Jump: Brave – and Fantastic Marketing Too!
How many of us tuned in to see this, and then watched it again on YouTube and online news sites? How many Continue reading
Cinnamon Edge Talk on How to Write Engaging Content & Use it to Your Business Advantage at Chamber Breakfast
It was like the title says! There was a lot to pack into 35 minutes, but we managed – several people came up afterwards to say Continue reading
3 ways to (usefully) lose control of your brand
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation – online chatter and spin mean that Continue reading
404: The Story of a Page Not Found
Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship. Continue reading
What Physics Taught Me About Marketing
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Continue reading
Connecting the World
Hector Ruiz, the executive chair of AMD, wants to give Internet access to everyone. In this talk, he shares his extraordinary life story and describes AMD’s 50×15 initiative that calls for connecting 50 percent of the world by 2015. Continue reading
“An Invaluable Workshop”
The special workshop we presented on Wednesday, in partnership with Bury St Edmunds Chamber of Commerce, was very well attended and we’re delighted to say the feedback from delegates has been excellent. We spoke about “Effective Online Marketing for Today’s Businesses”, Continue reading
Happy to Help the Hospice
We’ve been very happy to support St Nicholas Hospice Care for the last few years, mainly through the Towergate Accumulator Challenge. This year, though, another opportunity arose, with the latest edition of Girls Night Out – a late night sponsored walk (ladies only) around Bury St Edmunds. Continue reading
New Workshop – Effective Online Marketing Coming Up!
More and more people are using the Internet to find businesses – the question is, can your business be found online?
As part of the Business Festival, the Bury St Edmunds Chamber of Commerce is teaming up with local Internet Marketing experts Cinnamon Edge to deliver a value-packed ‘online marketing’ workshop. Continue reading
How to Make a Splash in Social Media
In this 3 minute video, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for Continue reading
Writing Sales Letters 101
Writing a sales letter or ad, and copywriter too busy to help, or you want to save money? It’s straight-forward enough to do yourself if you follow these basic guidelines.
(And if you’re still too busy, ask us to write your sales letter for you!) Continue reading
How Can Networking Help With Your Marketing? Part 1
How can networking help with YOUR marketing? The short answer is, networking really helps! You build up a bank of associates and friends, and also gather a lot of marketing information.
But networking can be a waste of time if it’s not done properly. Yes, there is a skill to it - read on to find out how you can network more effectively and avoid the common pitfalls. Continue reading
The Brand of You – Cinnamon Edge Book Now Available on Kindle
The Brand of You – Cinnamon Edge Book Now Available on Kindle! No one knows better than the business’ owner what Continue reading
What Do You Want Your Prospects to DO?
Today we’re asking, ‘What do you want your prospect to do?’ Recently, a client, Sarah, phoned me: ‘I’d like a flier done.’
‘OK … but why do you want it?’ I said. She sounded a bit bewildered, and couldn’t really answer me other than to say, ‘Because businesses use them.’ Read on to find out why that was the wrong answer, and what you need to do before you write a flier, article, or anything to do with your business. Continue reading